The Namaqualand Bloom, Part 3 – A Canyon Through the Flowers

Nieuwoudtville is a quaint, otherworldly little town sitting squarely at a biased crossroads in the middle of immense fields. The main artery is the very ordinary R27 leading inland from semi-coastal N7, up the escarpment, across the border between the Western and Northern Cape provinces and into the Karoo proper, towards Calvinia. At about a right…

Details

Breaking Branding Barriers

One of the major rules of branding is that once an image is created, and it had better be a strong one, we must be very, very careful about any subsequent changes to the look. But since I am no Coco-Cola or Nike, I can afford to bend the rules. I love designing – not always very effectively – new logos and styles, so I make a point to change often.

Details